Smail Smajkic

I'm a 0 to 1 Product Designer. I help build digital products from scratch — clear, intuitive, and user-centered. With over 15 years of experience, my focus is product design, design systems, brand, and strong visual storytelling. Through my company SUPERSMAIL, I help businesses build and scale digital products people trust — from crypto trading and banking to medical software. I work from Munich, where I share a creative studio with my longtime collaborator, designer, and old friend Ante Kristo.

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Selected brands and projects:

  • BISON

    Created the design system and supported product, brand, and visual design for Börse Stuttgart's crypto trading app — making a complex financial product feel secure and approachable.

  • Siemens Healthineers

    Contributed to the SHUI Design System, enabling consistent UI standards across the company's medical technology software.

  • The Football Company

    Founding member of the sports-tech startup; shaped product and brand design in early-stage development, then led brand, content, and communication.

  • BMW

    Improved the product design of the BMW car configurator and enhanced the BMW ID profile experience across all digital platforms.

  • Telefónica

    Senior Designer on the ONE Design System team, helping ensure visual and functional consistency across 15 brands within the Telefónica ecosystem.

  • Personio

    As Design System Manager, created and evolved the design system for web components — guidelines and libraries that support product development and reinforce brand coherence.

  • HSE

    Led the UX for both the website and native apps for iOS and Android, including the launch of a new live shopping experience.

  • HVB (HypoVereinsbank)

    Redesigned the mobile banking app to improve usability, structure, and visual clarity in day-to-day banking.

  • Vodafone

    Designed the Smart TV app interface, including a dedicated styleguide, iconography, and a modular design system.

  • Kickbase

    Delivered product and brand design for the Bundesliga fantasy football platform, including design system, UI, and identity assets.

I care. About the details, the people, and the impact good design can have.

Want to work together? Get in touch.